Innovation must encompass the entire organization

Innovation in any organization is about doing something new or different which would turn out to be beneficial.  It involves the encouragement of new ideas and perspectives in all dimensions of the business and it must go all the way from operations to customer service.  For innovation initiatives to be truly effective, they must encompass the entire organization.   Among the numerous facets to consider, there are four key aspects that require special attention and these are,

Sony Latin America’s Juan Meza asked, “Who is going to make the next iPhone? Is it going to be Apple? Probably not.” PHOTOS: Carlos Miller


Many organizations lag behind maybe because they over emphasize on historical performance and data.  Traditional thinking leads us to repeat those things that have worked in the past.  The risk of only focusing on what have worked in before, is that the one thing that was successful before does not guarantee success in the future.  In reality, innovation encompasses looking in the forward direction and not necessarily backwards.


Another core reason, for which most of the companies fail to respond to the need of the modern times, lies in the lack of training.  If the employees and other people linked to the organization are not trained on the latest techniques and methods, growth and expansion of a business will be much slower.  This is often one of the most overlooked aspects of the innovation puzzle, yet one of the most important since most often than not, employees and partners play the most important role in accelerating organizational change or stopping it on its tracks.


Collective effort is something which can be termed to be the backbone of an organization.  The outcome of teamwork is speed and efficiency.  Most modern business challenges are extremely complex, it is unlikely for individuals to get as far as if the task is done collaboratively.  There is no such thing as individualism when working an organization and the companies which emphasize on the teamwork and collaboration are the ones that gain the maximum rewards and profits.

C-Level Support

We are beginning to notice some organizations embrace innovation at the highest levels with the creation of a new C-Level function; welcome the new Chief Innovation Officers. We are seeing these new CIOs transforming the innovation arena, as they not only get the chance to tap on organizational wide resources but have also the responsibility to bring new revenue.  The key point is to secure executive management support to tap the right resources across the organization.

Innovation initiatives are often seen as risky investments by some, however in the hyper competitive environment we live in today, those organizations who do not innovate will soon find themselves fighting for survival as they one day will notice their sales had vanish overnight.

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11 thoughts on “Innovation must encompass the entire organization

  1. Very good post about some key main topics to be able to have a solide innovation program starting. For me 1 topic miss and is linked to the new CIO (chief innovation officer). To push some ideas the new CIO must have a dedicated budget for working on it and a steering committee with two main boarding direction that lead and sponsor innovation. We must be able to find money and management validation at every steps of innovations thinking.

  2. Having evaluate the comments that are posted along with my knowledge of strategy integration I am captivated by the concepts drawn from the statements identified .The implementation of strategic innovation would heavy rely on all of these factors identify in this blog however it must be accompanied by a strong change management process to ensure its effective implementation within the business.

  3. A great assertion solidifying the need for a more innovation-centric view on firms in operation within a constantly changing global economy. Innovation is argued by some as the root of a sustainable competivitve advantage. There is a need however, to make mention of the very unique and relative constraints, some more dire than others, of firms operating particular socio-cultural environment. Some cultures and nation are more risk averse in nature, in additon to being more resistant to change than others. This applies to both the macro and micro environment of a firm operating within geographic locations, with particular emphasis on the behavioral traits, cultural backgrounds and deeply ingrained value systems of human capital, and the governance in which they operate.

  4. I think there is great validity in this post, and the approach taken to innovation throughout the company starting with the very basic ideal of having a clear vision, working through training, teamwork and C-level support. While the article includes a focus on training, I would think that success at innovation lies in the people who work for a company and while the post does highlight the need for training and investment in human capital, I don’t think we can undervalue the process of recruitment, selection and hiring for a company. The most important asset that any company has is its people. However, if the right people, with the right attitude are not hired at the right time for the right job – and matched based on criterion that include not merely academic qualifications and work experience, but rather hiring based on a personality and a psychology that is aligned with the vision and culture of the organisation, then even if these other factors are in place, the height of innovation that can be achieved may be limited from the very beginning.
    I also think that for companies to be successful at innovation through all levels of the organisation, employees and teams must feel that their contributions are taken seriously and are seen as worthwhile. Its one thing to be able to suggest something, but its quite another if management does nothing with these suggestions. It may be up to the CIOs to ensure that there is effective communication of innovative ideas across the board, and up to Executive Management.

  5. Vision is the ability to see beyond your eyesight. A great leader is able to influence the reality of his vision by marrying inovation and strategy thereby finding new solutions to old problems and even inventing solutions for problems anticipated.

    Innovation must be etched in the very DNA of any company in realizing the vision, using sound strategy to properly execute and attain the company’s vison. How do you do this? Precisely by developing the Human Capital with training and creating an environment by leading innovation from the very top. This article highlights these areas and gives a good sense of creating a competitive advantage by developing an innovative human capital.

  6. With the new role of CIO companies need to allocate finances to develop the function and team to support the role. This has to be accompanied with Training for innovation. The organization’s future is definitely tied to innovation training of employees at all levels. This is another huge investment but with one of the best ROIs.It will move the innovation process to all levels.

  7. I totally agree that innovation at any point along the product value chain must be encouraged and these initiatives must be accepted by the entire organization. In the organization for which I work the emphasis is on historical performance and I have seen first hand that without a clear vision it is difficult to move forward successfully. While I agree with the other 2 facets of team work and training we need to be very careful with the “C-Level Support” as some Chief Officers could get carried away and not accept suggestions from lower levels of staff who could have a great idea as they are on the ground and have a great understanding of the infrastructure and uses of the product.

  8. I totally agree with the post and comment above. Other connsiderations include the adoption of an appropriate innovation methodology that allows to innovate in a smart strategic way to eliminate unpromising ventures early before too much financing is invested and reallocate thatfinancing to ventures with more commercislly viable potential. Also in addition to vision, the company has to havea profund understanding ofthr consumer and their needs to develop innovations that truly add value.

  9. In addition to the factors listed above, companies could also consider the development of internal “think tanks” where ideas that impact an organisation could be structured and encouraged. The culture of innovation when driven by the top of the organisation allows individuals to be creative and cover a greater area of the external environment which may lead to trigger events for the business. Sometimes persons with an intimate knowledge of a work area may have the most insight into the details of the activity (vs a manager). This could redound to faster pace of growth where opportunities present themselves and allow the organisation to strategize where a threat may present itself.

  10. Design Strategy for Technology ventures
    Blog – Innovation must encompass the entire organisation (May 4)
    Relevance in posting
    They identified the importance of innovation and the critical success factors through which innovation works and is successful.

    What is critical?
     The company’s vision must be aligned with a clear strategy; through which innovation is born and therein other components of the innovation process is identified.

     Training – Is one of the key success factors of the innovation process. Investing in human capital, have the right mix of core competencies in alignment with the company’s strategic goals. Introducing new technologies, new processes equates to new avenues for revenue generation.

     The C-level support is a clear indicator that the company is moving forward and what may have worked in the pass may not necessarily be applicable now may fail, based on other companies competitive advantage.

  11. Pingback: Innovation must encompass the entire organization | thebrowngirlchef

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