Principles of persuasion

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

3 thoughts on “Science of Persuasion

  1. A great insight into the science of persuasion. These six factors can be applied to every facet of ones life and occupation, however the morality of such can be questioned. Manipulation of stakeholders in the business environment is often expressedly dissuaded, however is often the fabric by which Many multinational organizations operate. Manipulation,arguably a synonym for persuasion, is more often used as a means for personal gain. The morality of such is questionable. This science of persuasion can be termed as a two edged sword, and a greater sense of social and moral responsibility must be adhered to ensure a a decrease in probability of negative repercussions.

  2. This video highlights some key points critical to enabling the realization of an innovative business strategy. It provides the underpinnings of what challenges management the most i.e. how to mobilise staff and transform organizational culture into a culture of innovation. For example the principle of reciprocity can be applied in how management rewards innovative behaviours to in turn generate more similiar behaviours. The principle of likeing can be applied to foster teamwork across functions and business units. Through public, documented commitments (consistency) workers are more likely to work in the pursuit of organizational goals. Companies can also leverage the authority of the research gained from insighting and foresighting to gain buy-in for the strategic direction selected. Finally, consensus e erts a peer pressureof sorts – as more people buy into the culture of innovation, the more the culture spreads.

  3. Any of these tools can be used when introducing a new idea or innovation, or even a combination. It is important to employ them in you pitch.

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